Change Management.

TABLE OF CONTENTS
ABSTRACT I
ACKNOWLEDGEMENTS II
ACRONYMS III
TABLE OF CONTENTS IV
CHAPTER ONE
1. INTRODUCTION 1
1.1 BACKGROUND AND MOTIVATION OF THE STUDY 1
1.2 THE AIM AND OBJECTIVES OF THE RESEACH 1
1.3 THE KEY QUESTIONS AND OUTCOMES OF THIS PROJECT 2
CHAPTER TWO
2. METHODOLOGY 3
2.1 RESEARCH APPROACH 3
2.2 PHASES OF THE RESEARCH 3
2.2.1 PARTICIPANT OBSERVATION 3
2.2.1 INTERVIEWS 3
2.2.2 QESTIONNAIRE 4
CHAPTER THREE
3. LITERATURE REVIEW / RESEARCH 5
3.1 STRATEGIC MANAGEMENT 5
3.2 CHANGE MANAGEMENT 7
3.2.1 INTRODUCTION 7
3.2.2 THE PURPOSE OF CHANGE 7
3.2.3 SOURCES OF RESISTANCE & HOW TO OVERCOME THEM 10
3.2.4 TYPES OF CHANGE MANAGEMENT MODELS 15
3.2.5 SUCCESSFUL CHANGE MANAGEMENT 29
3.6 LEADERSHIP 31
3.7 SOCIAL ENTREPRENEURSHIP AND NGOs 34
CHAPTER FOUR
4. DATA ANALYSIS AND DISCUSSION OF FINDINGS 35
4.1 INTRODUCTION 35
4.2. COMPANY PRESENTATION 36
4.2.1 LEADERSHIP AT MY TREE ASSOCIATION 37
4.3 APPLYING KOTTER’S 8-STEP CHANGE MODEL IN “MY TREE” CAMPAIGNS 39
4.3.1 CREATING A SENSE OF URGENCY 39
4.3.2 FORMING A POWERFULL COALITION 41
4.3.3 CREATING A VISION FOR CHANGE 44
4.3.4 COMMUNICATING THE VISION 44
4.3.5 REMOVING OBSTACLES 45
4.3.6 CREATING SHORT-TERM WINS 46
4.3.7 BUILDING ON THE CHANGE 47
4.3.8 ANCHORING THE CHANGES IN NATIONAL AND INTERNATIONAL CULTURE 48
4.4 THE QUESTIONAIRE 49
4.4.1 INTERPRETATION OF RESULTS 49
CHAPTER FIVE
5. CONCLUSIONS AND RECOMMENTATIONS 51
5.1 MAJOR FINDINGS 51
5.2 SUGGESTIONS FOR NGOs 52
5.3 RECOMMENDATIONS FOR FUTURE RESEACH 53
BIBLIOGRAPHY 54
APPENDICES 58
APPENDIX A: SWOT ANALYSIS OF MY TREE ASSOCIATION 58
APPENDIX B: REQUEST OF APPROVAL TO IMPLEMENT THE IZVOR PARK CAMPAIGN..59
APPENDIX C APPROVAL OF IZVOR PARK CAMPAIGN 60
APPENDIX D: PROMOTION POSTERS USED DURING CAMPAINGS 62
APPENDIX E: QUESTIONNAIRE 63
APPENDIX F: QUESTIONNAIRE EXCEL RESULTS 65