Designing the Market Strategies for the Milano Bedroom at Silvarom SA.

Introduction
CHAPTER 1: Company Presentation
1.1 General presentation of the company
CHAPTER 2: The Marketing Environment at Silvarom S.A;
2.1 SWOT Analysis
2.1.1 Internal Environment
2.1.2 External Environment
2.1.2.1 Macro Environment
2.1.2.2 Micro Environment
2.1.2.2 a. Business Partners
2.1.2.2 b. Competition
CHAPTER 3: The Market Strategies;
3.1 The role of the market strategy
3.2 The types of market strategies
3.3 Steps in elaborating the market strategy
3.4 The market strategy – the core of the company’s marketing policy
3.5 The current market strategy of the company
3.6 Marketing Audit
CHAPTER 4: The Marketing Mix Strategies
4.1 Establishing the scope and the strategic objectives for the “Milano” bedroom
4.2 Researching the market
4.3 Formulating the marketing mix strategies:
4.3.1 Product
4.3.2 Price
4.3.3 Promotion
4.3.4 Place
4.4 Implementing the selected strategies in the company’s marketing policy.